Elon Musk’s Company ‘Tesla’ Is Launching Its Own Music Streaming Service

June 23, 2017


This is going to drive Apple Music and Spotify insane. Drive. Get it? Jokes aside, this is pretty huge news for the future of music industry – both consumers AND artists.

Tesla, currently one of the biggest luxury car manufacturers in the world, is run by multi-billionaire Elon Musk, who is about to start its own music streaming service that will pose as a big rival to the likes of Spotify and Apple Music.

According to Recode tech magazine, Tesla has already talked to major labels regarding licensing deals for a prospective music streaming service, while they are also looking to launch the ‘multiple tiers’ pricing system, starting with a ‘Pandora-like web radio offering’.

According to some estimates, Spotify and Apple alone claimed about 64% of the market share when it comes to global streaming subscribers last year, while Spotify also revealed that it now has more than 140m active monthly users.

Tesla’s Reason For Entering The Game

Folks over at Recode asked a simple question: “Why doesn’t Tesla simply integrate existing services, like Spotify or Apple Music, into all of its cars from the start — especially since Tesla already does a deal with Spotify for Teslas sold outside the U.S.?”

The answer is quite simple, actually. This is what a Tesla spokesperson had to say about this matter:

“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose. Our goal is to simply achieve maximum happiness for our customers.”

Stay tuned. Tuned. Get it?